For example: if you sell hats, the styles you offer could be fedoras, bowler hats, cowboy hats or even graduation hats – you get the idea. ‘Styles’ refers to the different styles of clothing or accessories you offer.For example, if you are advertising a car showroom, the brands you mention could be Toyota, Mitsubishi, Volkswagen etc. ‘Brands’ refers to various brands that your products belong to.However, you may still benefit from some of the broader categories like “brands,” “types,” and “service catalogue”. You may be at a disadvantage if your product does not fit snugly into the limited options that you see here (for now). As such, they have decided to facilitate them. That’s because these industries (hospitality, insurance, education, dealing with property etc.) have historically proven to be very profitable for Google Ads. The 12 subcategories that your product/service may fall under are as follows:Īs you may notice, some of these categories are rather specific like “featured hotels,” “insurance coverage,” “degree programs,” and “neighborhoods”. This is further classified into subcategories that accurately classify your ad on the basis of the product or service you are offering. This can include the specific kinds of product ranges, variants, or the type of services you offer, and highlighting their uniqueness. This competitive edge is gained through the additional information that you provide. DifferentiationĪnother benefit of structured snippets is differentiation from your competitors as this feature helps you stand out more. The good news is, the approval only takes about a day! This is quite promising as a fast process is very important in advertising, especially if you want to beat your competitors. Since it is a customized tool, it does need to go through an approval process before it can go live. It also maximizes the potential to reach the right audience. Customizing the ad would not only let you add all the relevant details that you see fit, but it would also let you edit them later on! This makes sure your customer knows as much as possible about the features of your product or service. As you can guess, this is a welcome change. The recent update in structured snippets gives you more control as the snippets can now be customized by you rather than being auto-generated. As such, this extension is useful as it increases your chances of visibility. Increased Visibility Chancesįor maximum visibility and conversions, it is always advisable to use as many extensions as you can. Read on for further examples, benefits and usage details. ‘Additional information’ can mean adding specifications to a non-specific or broad product offering. This extension lets you fit in additional information about your product or service below your main ad. Structured snippets are an ad extension provided by Google Ads for your advertisement campaigns online.
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